Music
A record label signing the artists shaping the next decade of sound.
About — The Movement
Built From Legacy.
Born for the Future.
Born Project Next Level started as four letters scratched on a studio wall. It is now a music label, a fashion house, and a creative family that treats records and garments as the same act of authorship.
The label side signs and develops artists building the next decade of sound, anchored by Teddy Wayne and a roster that records, mixes, and ships in house. The fashion side cuts luxury streetwear with couture discipline, made to be worn on the road and not just photographed.
Underneath both is legacy work: mentorship, family, and long-form culture. We build from the people who paved the way and carry it into a future our children will inherit.
From the CEO & Founder
Born Project Next Level is near and dear to my heart. I started it with my best friend, JTJR.
Two of us, one dream, no safety net. Late nights, empty rooms, nobody clapping yet. We kept going because we believed in each other before the world gave us a reason to.
That dream turned into a reality, and it really is next level. Every song, every stitch, every drop carries the same heartbeat that started it.
BPNL is a family label. Not a company, a family. We believe in the heart and soul of family, and we're carrying that soul into the future with us. If you're here, you're family too. Welcome to the next level.
— CEO & Founder, BPNL
Fashion
Luxury streetwear cut with couture discipline and worn on the road.
Legacy
A platform for family, mentorship, and long-form cultural work.